The optimization of SEO is constantly evolving, it is important to stay on the lookout for new SEO trends for 2017. Moreover, the methods used a few years ago are now outdated. Some may even put a website on the black list of Google. Users are becoming increasingly picky about the quality and reliability of the results obtained through search engines like Google, Yahoo and Bing. It is always important to continually keep your website up to date and by the same to adapt it to the new search engine algorithms in order to maintain its position in the results or to improve it.
Quality content is a must
Although content creation has been present in most web marketing strategies for some time, quality content will be needed more than ever for 2017. Indeed, Google has been hammering since the last few years that content is an integral part of the ‘ optimization SEO .However, in the recent changes of its algorithm, the creation of new content regularly weighs more and more in the balance of SEO. In short, by 2017, the production of quality content will be paramount and the content will have to be constantly renewed.
Mobile platform optimization
Although the adaptation of websites for mobile devices has already been part of the scene for some time, Google has recently put the emphasis on the mobile turn in the field of SEO. Whether it is by prioritizing the indexing of searches made on mobile platforms or by taking account of the mobile versions of websites for the analysis of SEO , it is impossible to override the optimization For mobile.Moreover, Google revealed rather this year that research from smart phones surpassed those made from computers again and that the gap continues to widen. The mobile was already among the SEO trends to watch out for in 2016, but this one must be even more for 2017.
Voice Recognition, the Most Important SEO Trends
Speech recognition systems have grown strongly in recent years.First there was Apple that introduced Siri , then Microsoft withCortana and finally Google a little rather this year that launched its own voice assistant. The latter had announced that 40% of American adults were using voice searches on Google Maps applications. But still, more than 55% of teenagers in the United States used a voice recognition service to search the web at least once a day. Given that people tend to opt for a more natural language for their voice query, it is important to tailor SEO practices accordingly. Users will not search for “Quebec weather” But rather “What temperature does it make in Quebec? “. Google had already planned this change with the introduction some time ago of the algorithm Hummingbird , which favors long tail searches. The research carried out will therefore be more specific and consequently the results will have to be more specific. Although this phenomenon is still new among the SEO trends to watch for, it is important to plan and adapt its SEO strategy accordingly for 2017. The research carried out will therefore be more specific and consequently the results will have to be more specific. Although this phenomenon is still new among the SEO trends to watch for, it is important to plan and adapt its SEO strategy accordingly for 2017. The research carried out will therefore be more specific and consequently the results will have to be more specific. Although this phenomenon is still new among the SEO trends to watch for, it is important to plan and adapt its SEO strategy accordingly for 2017.
All in all, it is essential for the coming year to monitor certain SEO trends in the world of natural SEO. It will be even more important than ever to consistently produce and renew quality content on your website. In addition, optimization for mobile platforms is no longer a choice, but now an obligation. You need to have an adaptive website and by the same end endow you with an SEO strategy that includes full-fledged mobile in order to stay in the front rows of search engine results. In addition, a new way to perform searches on the web is taking more and more scope, voice search. Industry giants such as Apple, Microsoft and Google already offer their own voice recognition system.