Monetize a mobile application
Making money with a mobile application is not that complicated. You will need to set up a business model designed for a mobile application.
Do you feel a little lost with these new strategies and technologies? Do not look any further, we explain everything!
7 examples of ads for mobile app
There are several ways to offer mobile ad in an application. Here are the most common methods:
1 / The banners
This is a mobile ad appearing at the top or bottom of the screen, within the application.
When the user clicks on it, it can be redirected to:
- The site of the company,
- A promotional offer,
- A page proposing to him to download an application,
The possibilities are vast.
Be careful though:
Users are so accustomed to this type of in-app advertising that they are almost no longer paying attention to it. This point should be taken into consideration if you want to monetize an application.
2 / The interstitial
This format of mobile advertising appears at strategic moments.
It can be a pub that opens when the user launches the application or when it finishes a level if it is a game.
It’s a lot like the concept of traditional TV ads, with its pubs and shows that show a sponsor’s advertising before you start.
For more information on mobile interstitial , see our article on the subject.
3 / The reward
This is a very widespread strategy for monetizing its mobile application.
This type of mobile ad, often in the form of a video presentation of a product or an application, is displayed to offer a counterpart to the user. They are used extensively in mobile games.
The principle is simple: to win a bonus in the game, the user agrees to watch an advertisement.
Everyone wins !
4 / The wall of offers
Rather, this format is preferred for mobile games that involve purchases. Here, ads appear as a wall with multiple offers.
The deal is simple: to win an in-game bonus, the user must complete one or more of the following actions: download an application, register on a site, watch a video, etc.
5 / Mobile ads via notification
The user downloads an application and accepts that the application regularly sends pubs to them via notification on their smartphone, even when the mobile app is closed.
6 / The Native Advertising
These are typically ads that are found on applications like Facebook. Here, the mobile ad is integrated directly into the App content.
The effectiveness of Native advertising makes it a great value!
Want to learn more about native mobile advertising ? Check out our dedicated article!
7 / Data collection
With this new technique, there is no longer any need to broadcast in-app advertisements. The application collects directly the user’s data related to his movements (with his consent).
This is particularly effective in the context of campaigns geolocated targeted drive-to-store and mobile-to-store.
The boom of mobile applications
Mobile users love applications.
In 2016, according to the Appie retrospective , 90 billion apps have been downloaded on Apple and Android smartphones and this number is growing steadily.
It is estimated that mobile users use a total of 30 to 40 applications per month, and that the amount of time they spend is continually increasing.
Source: App Annie
The prospects for this sector are therefore more than exciting!
Mobile application monetization
You now know different ways to integrate ads into a mobile app, but there is still one key question:
How to make money with an application?
Several strategies can be envisaged for the monetization of an application:
The mobile ad
This is to sell advertisers advertising space directly in your app.
The application is offered free to users, but in a modified version.
You then encourage mobile users to download the paid version, for example by offering them additional options.
Some developers also offer a free version with integrated ads and a paid version without any ads.
In this business model, the application is free, but includes subsequent purchases.
These can be additional levels to buy or practical bonuses to not get stuck in a game.
The application is chargeable.
Warning, users enjoy a huge selection of free mobile apps, so they think seriously before buying one.
This means that they must find a real interest in your application and that the price must be relevant.
Here, a mobile ad network will offer you to broadcast in the application only the ads of a specific advertiser. The latter thus becomes “sponsor” for a fixed duration, only his ads are visible.
A growing sector
According to the American specialist App Annie, mobile applications have generated 32.8 billion euros of revenue to publishers just for the year 2016.
This represents an increase of 40%. And if we add the revenues generated by advertising on these mobile phones, it is more than 82 billion euros!
SMEs and ETIs have everything to gain by investing in mobile advertising, and why not to develop their own application.
A good mobile marketing strategy and well-thought-out goals will allow you to earn money with mobile apps.
Key points to remember:
- Monetizing a mobile application is an effective way to earn money.
- Small and medium-sized businesses can monetize their own app or invest in in-app mobile ads.
- Choose the right strategy to maximize your profits.