6 Steps For An Effective Social Media Marketing Plan

6 Steps For An Effective Social Media Marketing Plan

Social media marketing is one of the more powerful tools businesses have at their disposal for strengthening their online presence. With that being said, running a successful social media marketing campaign requires substantial forethought and planning. The social media landscape is in a constant state of flux due to frequent platform updates, shifting audience tastes, and emerging content trends, and the only way to turn the tide in your favor is to have an appropriate strategy in place beforehand. Many companies fail in their SMM attempts because they end up…

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2018 Social Media Trends

2018 Social Media Trends

2018 marks the 14th year since Facebook entered the world and changed modern society as we knew it. 6 years after that Instagram was launched and, following shortly after was the birth of Snapchat. All these platforms helped shape what the internet has become and ultimately how we use social media. Since their creation and subsequent rise to popularity, we have witnessed them change and grow quite rapidly with every new update and are currently in the midst of an innovation boom with new platforms popping up virtually everywhere for…

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