Want to enhance the appearance of your business without blowing your budget? Consider investing in a set of digital business signs. Digital signage is becoming popular with businesses of all sizes, not just large companies or corporations. If you’re looking for a new way to attract or retain customers, digital signage might be the solution you’re looking for
Digital signs are a fairly new form of advertising. They can be used inside or outside and come in a variety of shapes and sizes. Most signs use an LCD, LED, or plasma monitor similar to a large computer monitor or television. The signs can be controlled remotely by dedicated servers or a personal computer in your home or office. Some digital signs are interactive, with features such as a motion detector, touch screen, or internal camera.
Thousands of companies, both big and small, take advantage of the benefits associated with signs. Restaurants use them to share their menu or promote daily specials. Digital signs at movie theaters display movie names and times, as well as upcoming features or special events. Hotels advertise vacancies or daily rates, while grocery stores show weekly specials or share recipes with their shoppers.
There’s really no limit to what you can do with a digital business sign. Some companies worry that they cannot afford something as high-tech and sophisticated as a digital sign. That’s usually because they are looking at the initial cost, not the whole picture. Over time, digital signs actually reduce marketing costs, saving your business a significant amount of money.
Unlike printed signs or advertisements that have to constantly be replaced, digital signs last for years if properly maintained. You can use one digital sign for hundreds or even thousands of different advertisements over the years. Switch between multiple ads a day, or try a new ad each month. Either way, the price is still much less than the cost of print advertising.
Digital business signs are sophisticated and fun. They show your customers that your business keeps up with new advancements in technology. This reassures many customers that you carry high-quality products, not outdated merchandise that can’t keep up with the demands of today’s society. Digital signs advertise sales, promotions and upcoming products. They can also be used to display the weather, share recipes with customers, or provide fun facts about your company.
One of the best features associated with the use of digital signs is that they provide an illusion of reduced wait times. Hang a sign near your checkout lane or help desk and watch the customers transform from impatient patrons to entertained consumers. Happy customers are good because they keep coming back again and again. That’s definitely something your business wants.
As a long time active participant in the advertising industry, Navori covers many topics related to both online and offline marketing, such as traditional branding with the use of digital signs and building signage to how to be found in the online space through websites and display advertising.