When growing business online you need to consider every detail on your website because there is always a code which measures and checks everything. As technology becomes more efficient, it is becoming harder to get the perfect set up for your website. Search engine optimization has become so complex that there are many tools you need to use to make the perfect change in order to make your business grow and attract more viewers.
Because Google is the most common search engine to be used, they made their own tools which you can use to rank better on it. This means that they want us to be better at what we are doing, so using these tools is a must nowadays.Montreal SEO companies have great experience in these techniques, and some tools they use cost, so hiring one is reasonable. We are going to cover some of the tools which are used the most by individuals and SEO companies.
Ahrefs has a lot of SEO data you can take a look at. For example, you can look at how difficult it is to rank for a specific keyword or maybe how many links you need to get to a top 10 position, also, at the same time, you can see the top pages for a specific domain, what the link velocity rate looks like, how their traffic is trending over time. It is more or less a complete SEO suite.
There are a lot of different options, but you don’t have to look at all of them because you are going to bug yourself down. To make the decision easier just go to the organic keywords section. Before that, you need to put in the website in the search section. There you can see the rank of related keywords they use on their pages.
Cora is short for correlation and it takes all the different factors that are influencing your Google rankings and the rankings of all the sites that are ranking for a particular keyword.
Get more information here: https://www.arneeon.com/cora/
It is very simple to use, with one main taskbar and the Google page at the bottom where you will see the results. You first enter the domain you want to use and then a search term. The Cora will show you the Google results for that search term and all the different variations. Not only that Cora account for on-page optimizations it accounts for off-page and all the different elements within your HTML tags, body tags, pretty much everything you can think of Cora accounts for.
Google Analytics is a free software that Google offers to users to improve their ranking. You can simply type Google Analytics in Google search and click on the first link that appears. This will bring you to the home screen. There are a couple of things that you want to take note of.
First, in the upper right-hand corner, you are going to see three dots and when you click on them, click on user settings. This is where your account identification information is going to be. The account will start with a default date range of seven days. When you scroll down you will have certain things in your account by default. That means that Google Analytics will send you information on all four categories including performance suggestions, features announcements, feedback and other offers from Google. If you don’t want to receive all these information because sometimes it gets crowded, you can simply uncheck all of them.
On the main taskbar on the left side, you will see many types of reporting mechanisms which are meant to tell you certain information about your sites and your traffic. Read more on this link.
Other popular tools
There are many tools meant to enhance your ranking on Google, and most of them are well-built and it is usually up to user and how he wants to get the job done. For individuals, there are free SEO tools you can download from Google with less information and there are some which usually are used by SEO companies which can cost up to $200 a year. Some of the tools that are commonly used that we didn’t mention are: Screaming frog, KWFinder, Search Console, Structured data testing tool, GT Metrix.